Hakutsuru are a well-established sake producer in Japan and overseas. However, their skincare range is not as popular as their spirits. I’ve bought this moisturiser swayed by positive reviews online, and I am not disappointed. 

The base of the moisturiser includes rice ferment extract known for its hydrating and anti-discolouration properties. On top of that, there’s glycyrrhizic acid, which calms the skin and lightens UV-induced hyperpigmentation. We can also find a host of moisturising agents in the formula, such as stalwart glycerine, trendy hyaluronic acid, betaine, and lesser-known rice ceramide (rice bran glycosphingolipid). Besides, there’s a moisture-retaining blend of squalane, jojoba oil, and macadamia nut oil. The formula is enriched by soothing vitamin E and Japan’s favourite coix seed extract, rich in antioxidants and anti-inflammatory elements, which is used to treat dryness, redness, and hyperpigmentation. The product is free of fragrance, and Hakutsuru suggest that everyone, even children, can use it.

The inconspicuous, small, white pot conceals an absolute delight. This moisturiser has quickly become my favourite. The light, bouncy gel is very soothing and softening, and its silky smooth texture coddles skin. Despite the oil blend in its formula, the moisturiser doesn’t come out greasy on the surface. I am not into moisturises filled with oils, especially squalane, as they tend to accelerate my sebum production, however, my sebaceous glands tolerate this one. My T-zone still gets oily during the day, but it isn’t above normal levels. I love how versatile this product is; in the morning, I apply a tiny, bean-sized drop to the skin just to keep the moisture barrier sealed. At nighttime, I spread a thick layer, sort of like a sleeping pack, resulting in soft and glowing skin the morning after. Skincare brands often say that a moisturiser is not enough, but it’s not true in this case. This product doubles as a serum; it is loaded with wholesome ingredients and can do the heavy lifting. 

This moisturiser is exceptionally good. Though, I am not sure why this product has the word ‘cream’ in its name, as it has a gel consistency. Anyway, it does what it’s supposed to. The gel is suitable for everyone, regardless of age and skin type, and the best part is that it doesn’t break the bank.

Ingredients: glycyrrhizic acid 2K*, rice fermented liquid, rice bran glycosphingolipid, purified water, vitamin E, sodium hyaluronate, jojoba oil, macadamia nut oil, coix seed extract, vegetable squalane, hydrogenated soy S, BG, pentylene glycol, glyceryl trioctate, carboxyvinyl polymer, xanthan gum, sodium hydroxide, betaine, concentrated glycerin, glycosyl trehalose and hydrogenated starch dissolving solution, ethylhexa Cetyl sulfate, HEDTA, 3Na2 water salt, phenoxyethanol. * is [active ingredient]. (Google translated, hakutsuru.co.jp)

Hakutsuru’s Medicated Daiginjo Moisturizing Cream is available from Yesstyle.com [aff].